This campaign strategically launched just in time for Christmas and, unsurprisingly, with a great amount of success in both engagement and sales. Blue Nile believe in love for everyone. We celebrate all races, all genders, and all walks of life.

They provide expertise, quality and value: All Blue Nile diamonds are analyzed and graded for quality by the Gemological Institute of America (GIA), one of the most respected and accurate labs in the diamond industry. Wanting to showcase their new festive collection as effectively as possible they would require a talent from our roster who could work naturally with the given brief.